Marketing through opinion leaders has become one of the most popular approaches in digital promotion.
It allows companies to connect with their customers through the recommendations of influential people.
Influencers share stories that boost engagement in a service.
The main advantage of this approach is its authenticity.
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Followers tend to respond more actively to personal recommendations than to traditional advertising.
Companies can strategically select channels to attract the right audience.
A well-planned influencer marketing campaign enhances visibility.
As a result, this method of promotion has become an integral part of modern marketing.